Reading my RSS feeds, I came across an interesting topic, which is timely: lawyers and marketing at the Olympics. This one blog post, led me on a quick adventure (seriously like 5 minutes), and I ended up pondering- could someone use this topic for their AWR paper? Anyone? Bueller? Here's what happened:
First I saw this blog post and thought what an interesting job for a lawyer: Olympic Lawyers Shadow Torch's Every Move to Prevent 'Ambush Marketing' (Legal Blog Watch).
Later I saw another blog post on a related note, marketing at the Olympics... and breaking the rules? See, Headphone Maker Beats Marketing Rules at Olympics (CNET.com) followed by a friendly reminder: U.K. Olympic Athletes Banned From Wearing Beats (CNET.com).
Curious about this topic, I Googled "lawyers marketing olympics" and found a law journal article from 1996! See, 3 Vill. Sports & Ent. L.J. 423 (1996) Ambushing the Olympic Games; Davis, Robert N., This article is in the HeinOnline database, and from there I wondered if anyone has written on the subject of ambush marketing since 1996... so I used their ScholarCheck feature. This showed me that there were several articles written since then (2003, 2005), but perhaps an update to these articles is in order?
Image from HeinOnline
In summary, I used an RSS feed of legal blogs to give me current news, which sparked an interest in a topic, which got me to use the HeinOnline database to search law journal articles, which showed me that this topic is in need of another updated article! A great process to find a topic and begin your research for your AWR paper.
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