Introducing the Library Bar Access Program Membership

by Lidia Koelbel 22. August 2012 14:00

Lawyers, Marketing, Olympics, AWR?

by Sarah Prosory 31. July 2012 15:47

Reading my RSS feeds, I came across an interesting topic, which is timely: lawyers and marketing at the Olympics. This one blog post, led me on a quick adventure (seriously like 5 minutes), and I ended up pondering- could someone use this topic for their AWR paper? Anyone? Bueller? Here's what happened:

First I saw this blog post and thought what an interesting job for a lawyer: Olympic Lawyers Shadow Torch's Every Move to Prevent 'Ambush Marketing' (Legal Blog Watch).

Later I saw another blog post on a related note, marketing at the Olympics... and breaking the rules? See, Headphone Maker Beats Marketing Rules at Olympics (CNET.com) followed by a friendly reminder: U.K. Olympic Athletes Banned From Wearing Beats (CNET.com).

Curious about this topic, I Googled "lawyers marketing olympics" and found a law journal article from 1996! See, 3 Vill. Sports & Ent. L.J. 423 (1996) Ambushing the Olympic Games; Davis, Robert N., This article is in the HeinOnline database, and from there I wondered if anyone has written on the subject of ambush marketing since 1996... so I used their ScholarCheck feature. This showed me that there were several articles written since then (2003, 2005), but perhaps an update to these articles is in order?

Image from HeinOnline

In summary, I used an RSS feed of legal blogs to give me current news, which sparked an interest in a topic, which got me to use the HeinOnline database to search law journal articles, which showed me that this topic is in need of another updated article! A great process to find a topic and begin your research for your AWR paper.

What are you writing for your AWR? Do you need help with your research? Check out our AWR Liaison Librarian Program! Or just visit us at the Legal Research Help Desk in the Law Library on the 14th floor! Email us or call us at (602) 682-6898!

LinkedIn Workshop Wednesday, March 7th 2012

by Sarah Prosory 6. March 2012 14:31

Want to become an expert on using the fastest growing social networking tool, LinkedIn? Join us for a workshop tomorrow, Wednesday, March 7th, at Noon in room 1737! Brought to you by the Center for Professional Development and the Phoenix Law Library! FOOD will be served!

Come learn tricks to make your LinkedIn profile stand-out, as well as tips for getting your name known in the field.

Hope to see you there!

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