Lawyers, Marketing, Olympics, AWR?

by Sarah Prosory 31. July 2012 15:47

Reading my RSS feeds, I came across an interesting topic, which is timely: lawyers and marketing at the Olympics. This one blog post, led me on a quick adventure (seriously like 5 minutes), and I ended up pondering- could someone use this topic for their AWR paper? Anyone? Bueller? Here's what happened:

First I saw this blog post and thought what an interesting job for a lawyer: Olympic Lawyers Shadow Torch's Every Move to Prevent 'Ambush Marketing' (Legal Blog Watch).

Later I saw another blog post on a related note, marketing at the Olympics... and breaking the rules? See, Headphone Maker Beats Marketing Rules at Olympics (CNET.com) followed by a friendly reminder: U.K. Olympic Athletes Banned From Wearing Beats (CNET.com).

Curious about this topic, I Googled "lawyers marketing olympics" and found a law journal article from 1996! See, 3 Vill. Sports & Ent. L.J. 423 (1996) Ambushing the Olympic Games; Davis, Robert N., This article is in the HeinOnline database, and from there I wondered if anyone has written on the subject of ambush marketing since 1996... so I used their ScholarCheck feature. This showed me that there were several articles written since then (2003, 2005), but perhaps an update to these articles is in order?

Image from HeinOnline

In summary, I used an RSS feed of legal blogs to give me current news, which sparked an interest in a topic, which got me to use the HeinOnline database to search law journal articles, which showed me that this topic is in need of another updated article! A great process to find a topic and begin your research for your AWR paper.

What are you writing for your AWR? Do you need help with your research? Check out our AWR Liaison Librarian Program! Or just visit us at the Legal Research Help Desk in the Law Library on the 14th floor! Email us or call us at (602) 682-6898!

American Indian Law Collection on HeinOnline!

by Sarah Prosory 25. July 2012 15:02

 

The Phoenix Law Library is pleased to announce the new addition of the American Indian Law Collection to the HeinOnline database!

This collection includes an archive of treaties, federal statutes and regulations, federal case law, tribal codes, constitutions, and jurisprudence. View a list of titles in the collection here.

Don’t forget, two simple steps for off-campus access:

  1. Choose the database link from our library databases webpage: www.phoenixlaw.edu/librarydatabases
  2. Enter your first and last name, and law library barcode number (located on the back of your PhoenixLaw ID badge).

Please feel free to contact the law library for any assistance!

 

Will You Be an iPad Lawyer?

by Sarah Prosory 25. July 2012 08:09

Saw this neat blog post today, titled "What I Bring to Court" from the Lawyerist.com. It discusses going paperless to court.

The Lawyerist blog has lots of great posts on legal technology, as well as starting your own firm/hanging up your own shingle. Check it out!

Image from Sean MacEntree via Flickr.com

NEW ARRIVALS!

by Lynn 5. July 2012 10:25

 

 

It's summer and time to relax with one of our NEW ARRIVALS.  The library added

76 items to our collection in June, so come in or log on to see what's new!


  Look for the symbol next to ebook titles in the catalog



Nijhuis, Michelle. 15 green books you can actually read at the beach.  Retrieved from grist.org.

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